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    Service 02

    Brand & Marketing Sites

    Editorial websites that turn first impressions into lasting brands.

    DesignDevelopmentCMS
    Overview

    What this service actually includes.

    A bespoke marketing site is your most valuable sales asset. We design and build editorial-grade brand sites that load instantly, rank organically, and turn cold visitors into qualified leads. Every layout, every line of code, every word is crafted for your brand alone.

    Typical timeline
    4 to 6 weeks
    Pages included
    5 to 12 bespoke
    Performance target
    Sub 1s LCP
    Built on
    React + Headless CMS
    • ✦Custom art direction, not a theme adapted
    • ✦Editor-friendly CMS so your team can update copy without us
    • ✦SEO foundations, schema and analytics shipped on day one
    • ✦Fixed-fee proposal, weekly demos, no surprise invoices
    Why work with us

    The case for going bespoke.

    01

    First impressions decide everything

    Visitors form an opinion in 50 milliseconds. A bespoke site signals seriousness, craft and category leadership before a single word is read.

    02

    Story before structure

    We start with narrative, not wireframes. Your positioning shapes the layout, the typography, the motion, every pixel earns its place.

    03

    Built to outlast trends

    Editorial typography, restrained motion and a custom design system make your site age like a flagship store, not a landing page.

    Us vs them

    Measurably better, across every metric.

    Aggregate benchmark across 40+ comparable engagements. Higher is better. Industry baseline drawn from public Web Almanac data.

    Capra average
    91
    out of 100
    Industry average
    50
    out of 100
    Performance lift
    +82%
    vs industry
    Biggest gap
    Design originality
    +58 pts
    Capra
    Industry avg.
    Score / 100
    What's different

    Where most agencies cut corners, we double down.

    • 01Senior designers on every project, never a junior, never outsourced
    • 02Custom typography and layout system instead of off-the-shelf themes
    • 03Performance budget enforced from day one (sub-1s LCP target)
    • 04Copy partnership included, words and design developed together
    How we work

    A clear path from brief to launch.

    01

    Discovery

    Workshops to extract positioning, audience and goals.

    02

    Direction

    Two distinct art directions to align on tone and craft.

    03

    Design

    Page-by-page bespoke layouts with motion principles.

    04

    Build

    Hand-coded React + headless CMS, no templates.

    05

    Launch

    QA, performance pass, SEO sweep, then ship.

    Common questions

    Answered honestly.

    How long does a marketing site take?

    Typically 2 weeks end-to-end depending on scope and content readiness.

    Do you write the copy?

    We collaborate with your writer or pair you with one of ours. Words and design develop together.

    What CMS do you use?

    Sanity, Contentful, or Payload depending on team size and editorial workflow.

    Ready to start your project?

    Tell us what you're building. We'll come back with a focused plan within 48 hours.

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