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    Service 03

    E-commerce & Storefronts

    Conversion-tuned shops engineered to sell, not just display.

    ShopifyStripeHeadless
    Overview

    What this service actually includes.

    We build storefronts that earn their floor space. Whether you're launching a new DTC brand, replatforming from a tired theme, or scaling a multi-million pound shop, we design every product page, collection grid and checkout step around how your customers actually buy. The result is a shop that looks like your brand and converts like a flagship.

    Typical timeline
    6 to 10 weeks
    Average uplift
    +40 to 80% CVR
    Mobile speed
    Sub 1.2s LCP
    Built on
    Shopify or Headless
    • ✦Bespoke product, collection, cart and checkout experiences
    • ✦Conversion audit and merchandising plan before any pixel moves
    • ✦Subscriptions, bundles, upsells and post-purchase flows included
    • ✦Migration from Wix, WooCommerce or legacy Shopify with zero data loss
    • ✦Analytics, GA4 and event tracking wired in from day one
    Why work with us

    The case for going bespoke.

    01

    Templates leave money on the table

    Generic Shopify themes convert at 1.5 to 2%. A custom storefront tuned to your audience routinely doubles that.

    02

    Speed is revenue

    Every 100ms of delay reduces conversion by ~1%. We engineer storefronts that load in under a second on 4G.

    03

    Merchandising as design

    PDPs, collection grids and cart UX are designed around how your customers actually buy, not what the theme provides.

    Us vs them

    Measurably better, across every metric.

    Aggregate benchmark across 40+ comparable engagements. Higher is better. Industry baseline drawn from public Web Almanac data.

    Capra average
    90
    out of 100
    Industry average
    51
    out of 100
    Performance lift
    +76%
    vs industry
    Biggest gap
    Brand presence
    +52 pts
    Capra
    Industry avg.
    Score / 100
    What's different

    Where most agencies cut corners, we double down.

    • 01Conversion audit on every project before a pixel is moved
    • 02Headless Shopify with custom React frontend when scale demands it
    • 03A/B testing infrastructure shipped from day one
    • 04Bespoke checkout extensions and post-purchase flows
    How we work

    A clear path from brief to launch.

    01

    Audit

    Heatmaps, funnel analysis, customer interviews.

    02

    Strategy

    Conversion roadmap and merchandising plan.

    03

    Design

    PDP, PLP, cart, checkout, every step bespoke.

    04

    Build

    Shopify or headless with strict performance budget.

    05

    Optimise

    30-day CRO sprint with weekly experiments.

    Common questions

    Answered honestly.

    Shopify or headless?

    Standard Shopify Plus for most. Headless when you need bespoke UX, multi-region, or extreme performance.

    Do you migrate existing stores?

    Yes, we handle catalog, customer, and order migrations with zero data loss.

    What's the typical lift?

    Clients average +40 to 80% conversion within 90 days post-launch.

    Ready to start your project?

    Tell us what you're building. We'll come back with a focused plan within 48 hours.

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